Marketing and Outreach for the Academic Library: new approaches and initiatives by
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.
Practical Marketing for the Academic Library by
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution. Provides practical applications of marketing techniques that can be implemented even without a designated "marketing librarian" on staff Provides ideas and inspiration for expanding beyond traditional library marketing of academic services and into marketing to a student as a whole person Addresses the specific needs of a diverse student population that is typical of both community colleges and other academic libraries Addresses the topic of marketing to both faculty and administrators, who are often missing from discussions of marketing library services typically--but wrongly--deemed just for students
Easy Graphic Design for Librarians by
From the layout of a library's web banner to its printed newsletter to the swag handed out during summer reading programs, libraries make their visual identities known through the many forms of communication they produce and share. And even if "graphic designer" isn't technically in your job description, chances are you're still doing it. Wouldn't you like to do it better? In this approachable introduction to graphic design, Wakimoto speaks directly to library staff. Her book leads readers through a structured exploration of design concepts that can be applied immediately to library-specific projects. Perfect for complete novices as well as those wishing to build on existing skills, this book offers a concise overview of graphic design fundamentals such as typography, color, layout, and using images; outlines a design process for busy librarians that emphasizes a pragmatic approach to creating materials; explains how to use tools like templates and style guides, and how to choose the right software for a particular project; includes guidance on creating bookmarks, brochures, flyers, and buttons; shows how to get more bang for your buck through flexible designs that can be repurposed; delves into web banner design; and provides a resource guide and suggestions for further readings. Under Wakimoto's tutelage, librarians in any setting can apply what they learn to create engaging, effective visual communications for their libraries.
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